this project completed by the University of California Santa Barbara Bren School Environmental Science & Management.
The Bren School study showed that a city of 100,000 people are capable of releasing up to 110 kg of microfibers each day into the environment through washing, a number equivalent to 12,000-15,000 plastic bags being dumped into our waterways.
The Bren School developed a website to report the findings, and Patagonia also developed the The Cleanest Line blog with updates on Microfiber pollution.
So, what is a synthetic fiber clad *Guppie* to do?
Enter the Guppy Friend!